Industry Overview

For my work, I need to view the elements in which industries my work would come under, just like animators I need to identify how they distribute their work, how they exhibit their work, the difference between Independent studios/Mainstream studios and the regulation of the animated products.

indenendadn and maisteme flowchart image

This flowchart shows the differences and the similarities between mainstream and independent industries for animation. It also shows other parts of the media industry (for example the regulatory bodies and production distribution organizations). In mainstream studios, you have a large audience to entertain with content suitable for all, with Independent/niche, you have a much smaller audience. With these industries, they both are usually checked for any inappropriate or unsuitable content by profiles such as Ofcom and BBFC.

For Independent studios, the projects can be more personal and can have freelancing employees, meaning that the employees don’t work fall time and can come and go as they please, or are asked for just a few tasks for a project, but with mainstream studios, most of their jobs are full time, less personal and have over a hundred people working on a project.

When it comes to getting their work out there, Mainstream studios have the advantage of displaying advertisements and distributing their work easily, for some independent studios, the main way of distributing their product is via internet access and website usage.

There are three different types of animation organizations that I could be working in as an animator. I could be an animator working for a larger more popular companies like Disney or for an independent studio like Aardman, or finally, I could be working as my own independent animator or sub-contractor meaning (someone who offers to create pieces of requested/commissioned work).

I would like to work as a freelance or independent animator (possibly producing for social media such as YouTube or Vimeo).  This means that I will need to direct myself to the task at hand without earning a regular income. Sometimes people have a part time job (for example in a shop or for a company) which gives them the time to do their own work. My work will be for a small audience/niche because I will be creating for a social media like YouTube, I will be self-directed, (this is because I’m not working in a large mainstream studio like Disney or DreamWorks).

The project would fit within the independent sector because it is aimed towards a smaller, specialised audience. The independent sector will be able to distribute the project through internet or online profiles, because the project and its contents are aimed at a specific audience. Mainstream channels promote topics that are aimed at a large target audience, which could be all children under 12 or all teenagers. This project, on the other hand, is targeted at a specific group within the over 13s.

Other forms that I could use to distribute my self-made work if by displaying my work at conventions (for example London, ComicCon, Folkestone ComicCon Ect)

Identifying equipment required

In this task, I will be identifying all the equipment that I will require for this project. I will explain what I will need this equipment for.

equipment list

Some of the equipment is costly (for example the PC and the graphics tablet). However, it is possible to buy second hand or brand new (with discounts and end of lines). It is important to buy equipment that is fit for the purpose that you need it for (for example the graphics tablet can cost between £60 and £660 – but would all the features of the more expensive version be necessary?)


world, C. P., unknown . WACOM Intuos Draw Pen 7″ Graphics Tablet. [Online]

Available at:
[Accessed 1st may 2017].

Target Audience

In this task, I will be creating two fictional profiles that would act as an audience for my project, I will also be explaining and narrowing down my audience to the category of people that will be interested in this topic.

The people that will be interested in my project will people either, looking for animators, people who are interested in animations, people who are interested in animation techniques and certain individuals who are already into animation looking for distinct inspirations. The age range of my interested audience would be from ages 13 and onwards.

There are lots of different ways to analyze audience profiles. One category of our audience would be the demographic and psychometric profiles, this is the people that earn a certain amount of income and the job they do, and education, occupation, age, and gender.

My audience is important to think about because I would like my project to be seen by the right type of audience. People that will appreciate it and for people to understand and relate to the messages hidden within the animation.

Audience member 1: Jenna

Name Jenna Smith
Age 13
Gender Female
Occupation School student (Y10)

Secondary state school

Family Family made up of 2 parents and 1 younger brother.
Income Jenna family income is based on her parents.

Dad is a lorry driver and Mum is a school teacher.

Family income of £55,000 a year.

Social class Skilled working class (by father)

Middle class (by mother)

Psychometric summary Reformer: Jemma is interested in things that are good for other people.  May wish to study a course in animal welfare.
Reasons for liking the story Jenna can relate to the hidden meanings.


Audience member 2: David

Name David Jones
Age 40
Gender Male
Occupation School teacher: ICT
Education BSc in Computing PGCE
Income £40,000

Wife: Play school teacher (£25,000)

Family income of £65,000 a year.

Family Lives with his wife, one child.
Social Class Middle class
Psychometric summary Mainstreamer: David likes to shop in Currys PC World; he likes to shop in Marks and Spencers.

David likes to go to different places around the world for holiday, but he likes to go with a travel company he trusts.

Reason for liking product He teaches an animation course to students at secondary school.

The hidden meanings in the story give him something he can talk about to his students.


Job roles in animation

In this task, I will explore job roles within the industry of animation. I will explain what the job role is, what qualifications you would need to take part in this job role and what elements are created in this job role.

These job specifications show the kinds of jobs that are either full-time employees could have (for example the one for Criterion), or the kind of temporary job an independent animator might have.

Storyboard artist

A storyboard artist is a person who creates panels that visualise what will happen in the animation, game, advertisement, film or TV show with a description of what will go on within that section is included.

Character Artist

Example of animation job in a company:,20_IP2.htm

We’re Criterion, and we love making games!

Over the last fifteen years we’ve entertained millions of players around the world with our award-winning games. From Burnout & Need for Speed to the critically acclaimed VR mission for Star Wars Battlefront, Criterion has always pushed the boundaries, delivering through technical excellence, world-class game feel and AAA audiovisual quality.

We place enormous value on creative collaboration, fresh ideas, and unique perspectives. Our studio is a healthy mix of industry veterans and newcomers working together to inspire, support, and educate one another. We encourage free experimentation, innovation, and exploration very explicitly with regular “off-the-grid” time.

Criterion doesn’t put people in boxes. Folks here have freedom to navigate their careers the way their hearts take them – we’re not big on labels. Our features are built by teams who choose to work together, actively encouraging cross-discipline crack squads to solve the toughest problems.

The working day has space carved out for everyone to play games – by themselves or together, be they tabletop or video games, we love them all. Learning from the widest range of experiences makes our own games better.

Over the years, we’ve learned that crunching is flat-out stupid, so we don’t do it.

The Challenge Ahead:

We are looking for creative, collaborative and passionate people to help us build great-looking worlds. We are always involved with many projects across EA and having a blast developing our own IP. Most recently we have been diving into the worlds of VR and Star Wars, two exciting new opportunities for the studio. This means we need world-class artists who can produce high quality, breath-taking characters built for the most rewarding experiences.


What a Character Artist does at Criterion:


As a Character Artist at Criterion, you will be part of a small but growing team where you will create high-quality character assets from ground up or collaboratively for AAA and VR games being developed across EA as well as for exciting internal IPs. You will proactively engage with Leads and Art Directors and other disciplines and teams both internal and external to ensure what you are delivering meets expected artistic technical and gameplay needs. We are a global team and at times you will assist with guiding and reviewing art created by our external teams.


Skills we look for:


Shipped 1-2 current-gen console titles as a Character Artist

Strong proficiency in Maya

Strong proficiency in Z-Brush

Strong proficiency in Photoshop

Experience with Mari or Substance Painter

Experience with Marvelous Designer

Strong High and Low poly modeling skills

Hard-surface modeling experience

Experience with PBR techniques and workflows

Proficient at realistic texture-creation

Strong knowledge of human and animal anatomy, materials and drapery

Ability to work from concept art or photo reference

Grasp of colour theory and lighting

Knowledge of photogrammetry techniques

Technical aptitude to master proprietary tools and development pipelines

Ability to receive art direction and critiques from project art leads

Excellent communication skills

Additional attributes we also appreciate:


A positive can-do attitude

Self-motivation and good organization

Love of art and games

Traditional art skills

Passion for pushing visual quality and production techniques

Previous AAA game development experience

Experience developing for VR

Less experienced applicants with a strong portfolio will be considered.


What’s in it for you? Glad you asked!


Naturally, we offer competitive compensation packages.


More importantly, because we love working with world-class creators, we maintain a culture that thrives on creative freedom and autonomy.


We thought you might also want to know:


We’re based in the lovely town of Guildford – 35 minutes from central London.

Our office is a short walk from the train station and town center.


More about our studio:

More about our location:

Junior Animator

Example of sub-contracting work:,20.htm

Junior Animator (1-month contract)


A super vibrant agency based in London are seeking a junior animator to join their team for 1 month!


The ideal candidate will have the required skills and experience:


* Knowledge of Adobe Creative Suite is essential

* Experience working on animated videos for corporate clients


Rate: £120 p/d


Location: Central London


Start: ASAP


If you are interested in this role then please apply asap!

Premier are acting as an employment agency

Although these jobs roles are very different, they have something in common. These employers will expect you to able to work with teams of people, expecting you to pick up new skills within the job role quickly, work before the deadline set and be able to adapt your work to the other pieces made for that project. In all of these job roles, you will always have a team leader or project manager.


When making a project you must always consider the legal requirements such as copyright, disclaimers and health and safety. Without these requirements, creators can get into a serious amount of trouble, trouble involving court cases or even fining. Even the smallest thing and land a lot of trouble for the creator for their project.


As soon as you create an idea you have copyright, there doesn’t need a logo like this “©” but you can always place a logo on that piece of work to show people that its copyright, that work can be anything from music to sound, images, animations, film, physical item and other.

When in big companies like Disney or DreamWorks they ensure that the copyright is on their products to show that you are getting there real content and the fact that you can’t even use a small image of their work without permission.

When it comes to my project, I need to ensure that my project doesn’t use anyone’s copyrighted materials because I am making an animation, I will be creating my own drawings and line work with my own created characters. I will not have sound in this project but if I was going to add sound, I would make my own recordings, enhanced sounds and pieces of music.

When it comes to publishing my work, I will need to consider any copyright issues that will be involved, and that anyone will try to claim my work as their own. When I come to publishing my work online, I will need to either add a disclaimer detailing that all copyright materials will belong to myself unless there are any materials that I used within the project.

Health and safety

When in an environment of animators, you need to ensure that these environments are safe for the people working in them. There are always health and safety risks within a working environment and pointing out those risks and handling them with care will lead to a better, safe and accident-free workspace.

Within animation, there are a number of risks to consider. When working for digital animation you have to make sure that your workspace hasn’t got wires everywhere, wires can be a big tripping hazard and can also damage equipment in use. Another hazard to consider is food and drinks, foods can damage equipment along with drinks, but drinks can also cause slipping or even electrical malfunction if spilled near electrical equipment.

Within a traditional animation environment, you have to mainly include the tools as a health risk, tools such as scalpels or scissors need to be handled with extreme care to ensure people safety and trust. Also making sure that equipment is put away safely and is not a tripping hazard. To minimize these health and safety risks, we

To minimize these health and safety risks, we ensure that the environment is clean, well-organized, food kept away from equipment and tools and ensure that tools are kept organized and monitored.